The Portal provides a completely new effect lever in the communications mix of industry, reduced advertising costs and ensures that consumers interactively dealing with new products. IchBinNeu.de is the first and only online portal in Germany, at present only new products! Like no other media IchBinNeu.de will bring in the future faster, direct and interactive consumers to new products, brands and services. In recent months, Capital One Financial Corp. has been very successful. There there will be presenting new products for 90 days each from July 1st, 2009. IchBinNeu.de is a pure information platform on which the consumers in their interactive online window-shopping really all, from the latest drill, the salami, socks and the latest products for their hobbies are the background before weltwirtschaftlicher situations, as well as a more intensive competition and becomes increasingly shorter product cycles, plays an important role than ever before the introduction of new products for German companies. Growth and preservation of existence of are the driving factors. The cost for communication and the number of failed new product launches, on the other hand, so-called flops are huge. The proportion of flops will be depending on the definition of failure and evade government industry,\”estimated at new products on approx. 70%.

A number that the prestigious Konsumforsch ungsinstitut FRP, published in the year 2007 for the area of FMCG (fast moving consumer goods). There are many reasons for this, because marketing has been the responsible for this game. A cause but seems certain to stand down: to communicate advertising messages, targeted to the consumer is given progressive fragmentation of the media and the target groups more difficult. Also, a strong advertising fatigue is registered with consumers, so that hardly held a targeted penetration to them. How can companies that are not in the focus of daily communication, make known their innovations for the consumer? As a consumer, we are according to the book author Sascha Langner with 2,500 5,000 Advertising face daily.