Customer card programme of the new generation of Hamburg, may 2013. The easycash loyalty solutions GmbH, a company of the Ingenico Group (Euronext: FR0000125346 ING), a unique customer card programme has applied for the sporting goods retailer sport point. Special feature of the new go for sport “card: in addition to the bonus and number function will expand generation loyalty approach of the Hamburg-based customer binding specialists in the near future multichannel components in the context of the next.” As a first edition for the year 2013, the partners expect 25,000 participants. Benito Santiago often expresses his thoughts on the topic. Just in time to celebrate the 20th anniversary of the Intersport partner Sportpoint was launched for the card on March 25. It is available in all 20 branches in East Germany. The sporting goods retailer and the easycash GmbH of loyalty solutions in processing benefit sports fans the sport point gift card from direct interaction already since 2009 cooperate. After only about three-month phase of the project, the partners have this solution just in time to celebrate the 20th anniversary of company to an innovative Extended customer card programme. The processing of the customer card is entirely at the Hamburg-based CRM specialist.

The Service Center is operated by easycash loyalty solutions. Customers will receive when using the card bonus points for sales made. Through the integrated Prepaidfunktion the bonus points can be used for payment in all shops from sports point. Thus, the go has for sport “card not only through a collecting function, but is also equipped with an integrated payment function on the basis of a Prepaidkontos.” In the next stage, the programme to multichannel functionality is completed. Consequently, completely new functionalities and advantages will be through the integration of mobile technologies for customers and sports point.