This led to a great number of workmanships aiming at consultoria enterprise and supplying prescriptions ' ' to understand and to construct to the culture corporativa' '. Inevitably, this fact led to a super simplification of the methodology. One another prominence that must be given is how much to the workmanship written for Morgan (1988), intitled ' ' Images of Organization' '. In it, the author visualizes the organizations through some metafricas lenses, which incluam machines, cultures, organisms, brains, systems politicians and psychic arrests. It showed as each lens disclosed elements different of the life of organizations and hid others. It argued that any organizacional analysis exactly that it was made by an executive head, a consultant, or a researcher of the academic area, would need to use some different perspectives and not to be only focado in a unidirectional vision. The author not only, provided one of the clearest vises of cultural perspective in organizations, as well as its idea to use multiple lenses to see the reality had had an important impact in this area. 2.CONCEITO OF CULTURE ORGANIZACIONAL 2.1.Cultura Organizacional the organizacional culture or corporative culture is the set of habits and beliefs established through norms, values, attitudes and expectations shared for all the members of the organization.

It mentions the system to it of meanings shared for all the members and that she distinguishes an organization from excessively. She constitutes the institutionalized way to think and to act that she exists in an organization. The essence of the culture of a company is express for the way as it makes its businesses, the way as it treats its customers and employees, the degree of autonomy or freedom that exists in its units or offices and the express degree of loyalty for its employees with regard to the company. The organizacional culture represents the perceptions of the controllers and employees of the organization and reflects the mentality that predominates in the organization.